This poster is a large-scale image designed for reaching audiences from a distance and furthering Jonas's campaign message. Its size is meant to draw the eyes of viewers in crowded spaces and ensure visibility and clarity to all. Its colors correspond to those preselected for Jonas’s campaign and endorse brand recognition to large groups of people.
These cards are mobile information centers for Jonas and his message. They are an exciting and versatile route to spotlighting a future leader. Furthermore, they come in a variety set that can be sent to one receiver consecutively without seeming overly repetitive.
This magazine is a full publication containing articles and imagery that are intended for both potential voters and curious minds alike. It is a political and ethical piece set in the (fictional) world of Jonas and his city of residence, Village.
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This book cover is a sample design for an autobiography written by the (fictional) candidate, Jonas. Its colors relate to the preselected palette for Jonas’s campaign and would theoretically promote the candidate’s campaign and moral messages to general consumers who view it. The cover lends further recognizability to any reader who purchases the book and contacts to whom that person may recommend it.
These buttons are a mobile advertising and branding tool. They are designed to exhibit a voter’s support of Jonas as a candidate and to encourage recognition of his brand and mission. These particular buttons display the apple symbol from the Jonas Campaign logo and/or the slogan from the same campaign.
These stickers are unique multipurpose designs. They are fashioned after the bar code stickers found on apples in grocery stores and can be worn or displayed simply as stickers. They also have another purpose, however. They may be placed on red sticker paper around the likeness of an apple so that, as they are peeled from the surface, the apple transitions from the stickers’ grey color to the brilliant red of an apple. This apple undergoing a color change from achromatic grey to bright red to is a significant symbol in Jonas’s story as a character in the book, The Giver, by Lois Lowry. Its occurrence spurs his journey from an ordinary child in his community to a young man who is developing the ability to “see beyond” the ordinary scope possessed by those around him. Therefore, these stickers, if used in conjunction with an apple form, can be a powerful visual metaphor for Jonas’s exceptional abilities.
This sled, like the campaign stickers, symbolizes an important landmark in Jonas’s development of his ability to “see beyond” the commonplace scope of his peers and competitors. In the book, The Giver, by Lois Lowry, Jonas sees the color red in a sled he rides when he sees coloration for the second time in his life. He also uses the sled to save both himself and a child who was going to be killed, finding a new life and hope through his developing capabilities.